Connecting Brands With Trustworthy Influencers
Who We Are
An Independent Influencer Marketing Agency
Influencer Performance will immerse ourselves in your brand's identity and understand exactly where influencers can add the most value. Whether this is a new product launch, changing the perception of your brand or helping to showcase your product further – there are a multitude of ways in which influencers can help amplify or support your brand.
Through authentic recommendations, storytelling and influencer-generated content, influencers can help your brand reach relevant and engaged audiences.
We use a rigorous selection process, all of our influencers are fully vetted, which ensures that their audience are not only ‘real’ but also that the majority of their audience aligns with your own brand's core target market. We work with a wide range of micro, mid-tier and macro-influencers across multiple sectors. Our data-driven influencer search platform allows us to tap into subcultures & niche categories to ensure the best possible influencer match for your brand.
Creator Creativity Unlocked By Technology
1. Influencer Activation
Finding brand-safe influencers!
2. Content Creation
Leveraging creators to deliver high-quality content
3. Paid Amplification
Utilising creator content and audience data to fuel paid social campaigns that deliver performance.
Fully Managed Campaigns
We do all the heavy lifting before, during and after your campaigns to ensure a seamless process.
Our campaign fees include a fully managed service for ourselves; however, we understand some brands like to see every intricate step of the way, and some want to just see the final content live – we are completely flexible to whichever approach you would like.
From writing the brief, writing content for the posts, guiding, and providing feedback to content to execution of timelines – we are here to do the heavy lifting at every step of the way.
Our core principle of really getting under the skin of your brand makes sure we have a thorough understanding of what is ‘on brand’ and ‘off brand’ which inevitably saves you time and effort of back-and-forth review and sign-off process.
Owning Your Own Branded Content
All micro-influencer content comes with perpetual digital licensing rights, this means that you own the content. Many brands find that the content created by influencers can be dual-purposed for further campaigns such as paid social and help with organic content too.
Brand Safe Influencers
It may not surprise you, that one in four influencers have bought fake followers (IMAI, 2022). Therefore, it’s critical to investigate the influencer's analytics; otherwise, you could make a costly mistake!
Spending time upfront vetting influencers to work with increases the likelihood of a positive ROI and helps reduce overall campaign costs! Influencer Marketing fraud cost brands over $1 billion in 2020 (HypeAuditor, 2020).
We won’t try to impress you with overinflated headline numbers, but by delivering you the best value influencers whose audiences are engaged and genuine.
@SammyFitz21
Phoebe is an absolute pleasure to work with! Having worked with Phoebe on a couple of campaigns, I’ve found them to be some of the most creative. Phoebe is incredibly professional, knowledgeable, and prompt with her responses and she is always happy to negotiate the budget with clients to ensure that I'm getting the best and fairest rate. I’ve found all content briefs to be concise and full of inspiration. Phoebe is a credit to Media Performance, and I throughout enjoy working alongside her and the Media Performance team. I’ll look forward to hopefully working on new campaigns in the future!